Mr. Abdelhadi Mohamed, MD and Group CEO of MBME Group, the official digital and technology partner of the UAE Pro League, revealed that the Group has put forward digital solutions and initiatives that support the achievements undertaken by the association in advancing technology, in order to provide enhanced services to Emirati football. Such solutions were put on display at the much-anticipated Super Cup match that brought together Shabab Al Ahli and Sharjah at Al Maktoum Stadium, Al Nasr Club. Connecting modern technology and sports, football in particular paves the way for achieving significant benefits in terms of technical and public returns, as well as efficiency in sports management.
The Group’s MD and Group CEO not only praised the large public attendance but also the Pro League’s efforts in laying all the necessary groundwork for a successful match, which also incorporates MBME Group’s secure solutions and innovative channels, such as mobile phones smart applications, and digital platforms that facilitate obtaining match details and schedules, whilst creating a secure data analysis process. Moreover, for those unable to physically be present at the stadium, alternative viewing and participation options are attainable through live broadcasts, virtual reality, and interactive chats with other fans, which in turn helps to extrapolate their different interests and interactive behaviors through the multi-lingual easy-to-use applications. Additionally, fans’ connection with their favorite team is strengthened when purchasing the latter’s souvenirs or their favorite player’s signed jerseys. As a result, the fan’s and audience’s experience, and their connection to matches and all subsequent events, are fully enriched and personalized.
